I’m an online journalist reporting from the intersection of fitness and adventure. I cover all-things travel and wellness, grow digital audiences for big brands, and create meaningful content for passionately-engaged followers.
I’m a Colorado-based digital editor and writer, and when I'm not online, I practice yoga, trail run, fly fish, and snowboard. I love the mountains, and of course, traveling every chance I get.
I have eight years' experience writing, editing, optimizing, and promoting digital content for national publications such as YogaJournal.com, MensFitness.com, OutsideOnline.com, Shape.com, and TravelChannel.com. I cover all-aspects travel, fitness, health/wellness, and gear. I earned my Magazine, Newspaper and Online Journalism degree from the S.I. Newhouse School of Public Communications, at Syracuse University.
For the past five years, I've worked on Yoga Journal's digital team—first as associate editor, and then as digital lead—using smart storytelling to quadruple our monthly web audience to 5M viewers. I launched our #YJ Influencer Social Media network, and grew our @YogaJournal social media following sevenfold, to 7.5M touch points. Before YJ, I ran the adventure travel, gear, and endurance sports channels for Mens Fitness from Mallorca, Spain, while I lived and learned Spanish. I've also worked as a writer, editor, web producer, and social media & SEO contributor at Outside, Shape and Travel Channel. in addition, I've been an integral part of four national brand website relaunches. You can view my LinkedIn profile here, see my recent work here, and read up on my award-winning campaigns here.
I’ve also written and reported for MAKE magazine, VICE Sports, CBS Travel correspondent Peter Greenberg, International Musician, Making Music magazine, The Huffington Post, Oyster.com, The Mayo News, The Daily Orange, Lost Girls World, and several other print and digital publications.
Why hire me? I live & breathe digital media, and generate revenue-turning ideas. I can help you grow your business and tell a better brand story online.
I'm organized, efficient, and prompt. I bring my strong, diverse digital skills to execute each project. I can craft and execute revenue-turning content ideas, thread together well-reported narrative, build editorial and social media lineups, and grow following/engagement across platforms. I use metrics to inform strategy, and optimize to ensure stories reach the largest target audience possible. I edit and write long and short form online content. I have several years' experience spearheading high-stakes projects, and managing direct reports and contractors. I come with a wealth of contacts in the industry, and a Minnesota-born, midwestern work ethic.
Above all, I love to help businesses and influencers establish or refine their online presence across platforms. I grew up in the digital world, I learned from the masters, and I'm ready to roll up my sleeves.
Follow me on Instagram @patty_hodapp
Photography by Vail Creative