I’m a journalist reporting from the intersection of fitness and adventure. I cover adventure travel and wellness, grow digital audiences for big brands, and create meaningful content for passionately-engaged followers.
I’m a Colorado-based editor, writer and digital content strategist. I've spent the past eight years writing about all-things travel, outdoor adventure and fitness for outlets including Men's Journal, Outside, Travel Channel, CBS News Travel, Shape, VICE Sports, Yoga Journal, MAKE Magazine, The Huffington Post and others.
I'm now the founder and CEO of Patty Hodapp Media, LLC, where I build loyal, engaged online audiences, and write, edit, optimize and promote digital content in the travel and wellness spaces for big brands.
Ever since I began my career as a journalist, I've stuck by one main value:
Life is the ultimate experience. You have to live it, to write about it.
So far, it has served me well.
I learned how to roll cigars in the Bahamas, thru-hiked 600 miles across northern Spain, and survived an encounter with a mountain lion in New Mexico. I've also interviewed a number of eclectic personalities like Reggie Bush, Dean Potter, Christina Aguilera and Michael Franti.
Since 2013, I worked on staff at Yoga Journal, first as a web editor and then as digital director, using smart storytelling to quadruple monthly web traffic. I launched the #YJ Influencer Social Media Network and grew @YogaJournal's social media following sevenfold, to nearly eight million people worldwide. Before that? I ran the travel and endurance sports channels for Men's Fitness (now Men's Journal) from Spain and Puerto Rico, where I lived and learned Spanish.
I've also worked as a writer, editor, web producer, social media manager and SEO contributor at Outside, Shape and Travel Channel. in addition, I've been an integral part of four national magazine website relaunches. When I'm not working with publishers, I lend my expertise as a consultant to startups, and gear, beauty and travel brands. You can view my LinkedIn profile here, see my recent work here, and read up on my award-winning campaigns here.
Outside of my digital life, I practice yoga, trail run, fly fish, and snowboard. I love the mountains, and of course, traveling every chance I get.
Why hire me? I live & breathe digital media, and generate revenue-turning ideas. I can help you grow your business and tell a better brand story online.
I'm organized, efficient, and prompt. I bring my strong, diverse digital skills to execute each project. I craft and execute revenue-turning content ideas, thread together well-reported narrative, build editorial and social media lineups, and grow following/engagement across platforms. I use metrics to inform strategy, and optimize to ensure stories reach the largest target audience possible. I edit and write long and short form online content. I have several years' experience spearheading high-stakes projects, and managing people. Plus, I come with a Minnesota-born midwestern work ethic.
Above all, I love to help businesses and influencers establish or refine their online presence across platforms. I grew up in the digital world, I learned from the masters, and I'm ready to roll up my sleeves.